We have all hired a company to perform a service or sell us something when, at the end of the job, the owner says, “Just make the check payable to me.” This guy has been nice to you and you want to return the kindness, so you make the check payable to Joe Smith rather than Joe’s Roofing.
I can’t tell you how many times I hear this from my clients: “I haven’t answered my phone in months.” “Well why not,” I ask. “Because the creditors are hounding me.” This is a natural reaction. Most people respond to conflict in this manner – ignore it and it will go away. Yes, it is natural but it is dead wrong. Ignoring your problems will not make them go away. If anything, it could make your problems worse. Here’s why.