Janet Falk has more than 30 years of experience in public relations and now runs Falk Communications and Research. She discussed with Brett and Jeff the tools law firms and lawyers need to attract new clients and remain top of mind. She shares some valuable advice and insights about generating news stories, responding to crises, and the best practices for handling reporter inquiries. Perhaps most important, she explains why so many lawyers get it wrong with “no comment” in response to reporters.
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