In this must-listen-to episode, Brett Amron and Jeffrey Bast talk to their very own in-house marketing director, Maylynn “May” Menoud, who has been in legal marketing for 25 plus years.
Brett and Jeff talk to May about her work with national firms to more regional firms and the shifts she has seen in the legal marketing climate throughout her career. May shares a more holistic understanding of the industry and the importance of having a strategic marketing and recruiting plan for firms of every size to grow and prosper.
She also talks to Brett and Jeff about commitment, dedication, consistency, and understanding that one size does not fit all when it comes to legal marketing. And she shares some top marketing tips that will ensure success and continued progress for law firms and lawyers as their industry continues to evolve.