David talks about his experience over the last 20 years in public diplomacy, corporate and marketing communications, brand building, crisis communications, and public policy. He weighs in on how the landscape for public relations has changed dramatically over the past fifteen years. He stresses the importance of knowing the platform your audiences are on and how they like to receive information, and most importantly, is making sure your content is relevant to their needs.
David also shares some valuable insight for business owners on planning ahead to avoid any potential crisis management. One of our favorite takeaways from David is “The best defense is a good offense.”
Listen to the full episode and learn more about David and Balsera Communications.
To learn more about David, follow him on LinkedIn: https://www.linkedin.com/in/davidduckenfield/.
Click on the link to check out David Duckenfield’s bio on his company’s website: http://balserapr.com/.